Personalized Medicine

Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 75 pharmaceutical and health care articles in leading publications. He previously wrote the “Competition” column for the journal Pharmaceutical Executive and the “Competitive Advantage” column for Pharmaceutical Executive Global Digest.

Selected publications are available as PDF files for download.

Featured Publications

"Personalized Medicine: The Beginning of a New Era in Medicine."
Bernard, S., Wharton Healthcare Leadership Exchange, February 2006, pgs. 18-22.
"Five Myths of Pharmacogenomics."
Bernard, S., Pharmaceutical Executive, October 2003, pg. 68-76.