Dr. Stan Bernard, President and Founder of Bernard Associates, has been a health care industry innovator for over two decades. Below are some selected examples of his innovations and industry "firsts":
Created and developed the "Pharma 2.0 Winning System™," the largest and most comprehensive database of best practices, case studies, and examples of how Pharma companies compete and win in the industry's Competitive Stage.
Pioneered CASSAR Framework (“Competitive Analysis, Simulations, Strategy, Actions, and Results”) for winning with competitive planning as described in the 2010 Pharmaceutical Executive article "Decisive Strategy Wins the Market".
Recognized as the first independent management consultant to be named as one of PharmaVoice's "100 Most Inspirational People in the Pharmaceutical Industry" (2006)
Initiated an innovative approach to business war games called "Pharma 2.0 War Games," as described in the 2007 PharmaVoicearticle, "7 Rules for the New War Games."
Created and pioneered an innovative management consulting approach, "Executive Consulting" (Pharmaceutical Executive, 2002)
Initiated the "Health Information Technology" graduate school course at the Wharton School of Business (1999)
Founded and served as the first Editor-in-Chief of the international journal Disease Management, the official journal of the Disease Management Association of America (1997)
Served as the first "Managed Care Medical Director" in the U.S. pharmaceutical industry (1993)
Initiated the first "Pharmaceutical Management" course at a leading U.S. graduate business school (Wharton School of Business -1991)
Co-initiated and developed the first doctor-only medical sales force in the United States while serving as Assistant Medical Director for Bristol-Myers Squibb (1989)