Eat your competitor’s launch…. The best time to address a competitive launch product is before it enters the market, not at launch when a rival company has maximized the new product’s awareness, promotions, and support. Bernard Associates is the global leader in helping pharmaceutical companies preempt competitive products during the Pre-Launch Phase.


  • Counter-Launch Plans: Bernard Associates customizes winning plans to help clients anticipate and preempt competitive launch products before they enter the market.
  • Counter-Launch Simulations: Bernard Associates custom designs breakout exercises and conducts Pharma War Games 2.0 to prepare your brand and company to win in competitive launch situations.
  • Counter-Launch Training Seminars: Utilizing engaging, interactive formats, Bernard Associates trains professionals on proven approaches and practical tools to address competitive launches.

Please contact us for more information.


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