Information Technology

Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 75 pharmaceutical and health care articles in leading publications. He previously wrote the “Competition” column for the journal Pharmaceutical Executive and the “Competitive Advantage” column for Pharmaceutical Executive Global Digest.

Selected publications are available as PDF files for download.

Featured Publications

"The e-Empowered Consumer."
Bernard, S., Medical Marketing & Media, February 2003, pg. 47-49.
"The Reality of Virtual Reality."
Bernard, S., Pharmaceutical Executive eHealth Supplement, March 2001.
"Who Moved the Internet Cheese?"
Bernard, S., Pharmaceutical Executive eHealth Supplement, December 2000.
"Digital Doctoring."
Bernard, S., Business 2.0, September 12, 2000, pg. 250-256.
"Playing the Survivor Game: The Commercial Portal Purge."
Bernard, S., Internet Healthcare Strategies, 1 (11), September 2000
"What Chief Executives Do Know About the Internet."
"The HIPAA E-ffect."
Bernard, S., Internet Healthcare Strategies, 1 (10), August 2000.
"Evolution of the eHealth Space."
Bernard, S., Pharmaceutical Executive eHealth Supplement, March 2000, p. 8-14.
"Online Outpatients."
Bernard, S., Business 2.0, January 2000, p. 257-58.
"Health Plans Take Net Steps."
Bernard, S., Internet Healthcare Strategies, 1 (9), July 2000.
"The Empire Strikes Back: Traditional Players Go Online to Capture Their Space."
Bernard, S., Internet Healthcare Strategies, 1 (8), June 2000.
"Internet Interactive: Self-Care Clinical Tools."
Bernard, S., Internet Healthcare Strategies, 1 (7), May 2000.
"Women and the Web."
Bernard, S., Internet Healthcare Strategies, 1 (6), April 2000.
"The Healthcare B2B Boom."
Bernard, S., Internet Healthcare Strategies, 1 (6), March 2000.
"Consolidation and Convergence of the eHealth Space."
Bernard, S., Internet Healthcare Strategies, 1 (5), February 2000.
"Furnishing Your Home (page): Licensing Content from Internet Companies."
Bernard, S., Internet Healthcare Strategies, 1 (4), January 2000.
"Re-intermediating Doctors: Bridging the Patient-Physician Digital Divide."
Bernard, S., Internet Healthcare Strategies, 1 (3), December 1999.
"Online Care Management and Delivery: Introducing the Net's Fourth Internet Health Care Segment: The Care Space."
Bernard, S., Internet Healthcare Strategies, 1 (1), October 1999, p 11.