Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 75 pharmaceutical and health care articles in leading publications. He previously wrote the “Competition” column for the journal Pharmaceutical Executive and the “Competitive Advantage” column for Pharmaceutical Executive Global Digest.
Selected publications are available as PDF files for download.
"Re-intermediating Doctors: Bridging the Patient-Physician Digital Divide."
Bernard, S., Internet Healthcare Strategies, 1 (3), December 1999.
"The Modular Integration of Health Care."
Bernard, S., Disease Management, 1 (4), July 1998, p 215-223.