Pharma 2.0 War Games
Pharma 2.0 War Games are the new, improved version of pharmaceutical war games. Pharma 2.0 War Games have over 25 enhancements from traditional pharma war games, including:
- Prioritized, winning action steps
- Specific customization for each brand, company, market, and competitive landscape
- Preparation of each Simulation participant
- Incorporation of multiple customers and stakeholders
- Different types and applications of Pharma 2.0 War Games
- Proven market results and client testimonials
Bernard Associates surveys participants from every Pharma 2.0 War Games. Here are the key findings:
- 98% of surveyed participants state that the Bernard Simulation “met” or “exceeded” their expectations.
- 92% of all surveyed participants, many of whom had previously participated in numerous competitive simulations or pharmaceutical war games, said that the Bernard Simulation was better than any previous war games/simulations they had ever participated in.
Click here for client feedback from actual participants in previous Pharma 2.0 War Games.
Please contact us for more information.
The Different Types of Pharma 2.0 War Games
Bernard Associates can customize a Pharma 2.0 War Game
for virtually any type of competitive or market situation.
| Types of Pharma 2.0 War Games |
Examples |
| Brand | Brand vs. Brand(s) Competitive Simulation |
| Generic | Brand vs. Generic(s) Competitive Simulation |
| Launch or Counter-Launch | Preparation for Product Launches/Counter-Launches |
| Portfolio or Franchise | Competitive Portfolio or Franchise Simulation |
| Business Unit or Company | Competitive Business Unit or Company Simulation |
| Functional or Departmental | Sales, PR/Communications, Business Development, etc. |
| Stakeholder | Payers, KOLs, Professional Societies, etc. |
| Situational | New Clinical Trial Data, Winning a Super Conference, etc. |
| Geographic | Market, Country, Region, Global |
| Training | Competitive Training |
| Hybrid | Combination(s) of Different Types of Simulations |
