Pharmaceutical Topics
Stan Bernard, MD, MBA, Founder and President of Bernard Associates, has published over 75 pharmaceutical and health care articles in leading publications. He previously wrote the “Competition” column for the journal Pharmaceutical Executive and the “Competitive Advantage” column for Pharmaceutical Executive Global Digest.
Selected publications are available as PDF files for download.
Featured Publications
"War Games: Seven Ways to Ensure Successful Execution of Action Steps"
Bernard, S., Pharmaceutical Executive, January 2017, pgs. 36-37.
"8 Winning Commercial Portfolio Strategies"
Bernard, S., Pharmaceutical Executive Nov. 2016, pgs. 46-47, 73
"Are You Winning or Losing in Pharma 2.0?"
Bernard, S., Pharmaceutical Executive Oct. 2016, pgs. 53, 65
"Competitive Trial Management: Winning with Clinical Studies"
Bernard, S., Pharmaceutical Executive Oct. 2015, pgs. 44-45
“Blockbuster 2.0: Eight Ways to Follow that Leader”
Bernard, S. and Wells, J., Pharmaceutical Executive June 2015, pgs. 30-35
"The Seven Deadly Sins of Product Launches"
Bernard, S., Pharmaceutical Executive Feb. 2015, pgs. 15-17
"Gain a Competitive Advantage: Think Like a Navy SEAL"
Bernard, S., Pharmaceutical Executive Oct. 2014, pg. 54
"Product Positioning 2.0"
Bernard, S., Pharmaceutical Executive Feb. 2014, pgs. 30-33
"The Seven Habits of Highly Effective Competitors"
Bernard, S., Pharmaceutical Executive Jan. 2014, pgs. 26-28
"Winning Pharma’s Super Conferences"
Bernard, S. and Wells, J. Pharma Exec Blog, Oct. 18, 2013
"The Art of War Games"
Bernard, S. Pharmaphorum, Oct. 2013
"The Drug Combination Competition"
Bernard, S., Pharmaceutical Executive, Sept. 2013, pgs. 39, 40
"The New Commercial Model Myth"
Bernard, S., Pharmaceutical Executive, May 2013, pgs. 46, 47
"Why Product Lifecycle Management Fails Pharma: Time for a Rethink?"
Bernard, S., Pharmaceutical Executive, February 2013, pgs. 25, 26, 27, 28
"The Payer C Change: From Customers to Competitors"
Bernard, S., Pharmaceutical Executive, Sept 2012, pgs. 46, 48, 50, 52
"Creallaborations: Pharma Starts Thinking Outside the Pill Box"
Bernard, S., Pharmaceutical Executive, August 2012, pgs. 16, 18
"Product Launch 2.0: The Permanent Campaign"
Bernard, S., Pharmaceutical Executive, October 2011, pgs. 60-64
"Competition 2.0: Brands vs. Generics"
Bernard, S., Pharmaceutical Executive, May 2011, pgs. 30, 32
"Winning Beyond the Molecule"
Bernard, S., Pharmaceutical Executive, April 2011, pgs. 28-29
"Are You Trained to Compete and Win?"
Bernard, S., Pharmaceutical Executive, February 2011, pgs. 26, 28
"Decisive Strategy Wins the Market"
Bernard, S., Pharmaceutical Executive, October 2010, pgs. 20-21
"Big Pharma's Most Feared Competitor"
Bernard, S., Pharmaceutical Executive, July 2010, pgs. 30-31
"3-D Competitive Analysis"
Bernard, S., Pharmaceutical Executive, April 2010, pgs. 24, 26
"War Games 2.0"
Bernard, S., Pharmaceutical Executive, January 2010, pgs. 26, 28
"Think Different"
Bernard, S., Pharmaceutical Executive, October 2009, pgs. 26, 28
"Multi-Level Competition: Competing at a Higher Level"
Bernard, S., Pharmaceutical Executive, July 2009, pgs. 30, 32
"Pharma vs. Pharma"
Bernard, S., Pharmaceutical Executive, January 2009, pgs. 30-34, 65.
"7 Rules for the New War Games"
Bernard, S., PharmaVOICE, September 2007, pgs. 56-58.
"Consumerization: Pandora's Pillbox"
Bernard, S., Pharmaceutical Executive, June 2007, pgs. 68-72.
"Personalized Medicine: The Beginning of a New Era in Medicine."
Bernard, S., Wharton Healthcare Leadership Exchange , February 2006, pgs. 18-22.
"Back to the Pharma Future."
Bernard, S., Pharmaceutical Executive Supplement, October 2004, pg. 6-7.
"From Pharmaceutical Mega-Marketing to Multi-Marketing: Modern Marketers Are Managing Multiple Challenges and Opportunities."
Bernard, S., PMC Information Supplement, May 2004, pg. 15-16.
"Five Myths of Pharmacogenomics."
Bernard, S., Pharmaceutical Executive, October 2003, pg. 68-76.
"The Drug Drought: Primary Causes, Promising Strategies."
Bernard, S., Pharmaceutical Executive Supplement, November 2002.
"Striking the Right Balance: Executive Consulting."
Bernard, S., Pharmaceutical Executive, February 2002, pg. 68-72.